W E L C O M E
At some point when you're here, it'll happen. Call it an instant
of clarity, epiphany or whatever. It's the moment you realize
what Taos is all about. We could try to define it with lofty
language about your spirit mingling with the wind and snow. But that would be inappropriate. This moment is yours to find.
Besides, it's a little different for everyone. But rest assured,it
happens to all who come here. And when it does, you'll
feel it right down to your bones. A little smile will spread
across your face. And a tiny whisper will escape
your lips that says it all: 'I'm home.'
P E O P L E
It's an odd breed that roams the slopes of this mountain. Take one part hippie, one part suburbanite
– maybe throw in a bit of yuppie while you're at it. Mash them all up and then you'll start to
understand what happens to the people that come here. On the other hand, the people who come to
this mountain can't be really categorized at all. Apart from the fact that they're individuals
who don't really follow trends, or care much for pretentiousness. Each one of them is here for
the same reason: the mountain. Which, in the end, makes them all kindred spirits.
H I S T O R Y
In the early 1950's, a man named Ernie Blake had an idea. Or rather, an all-consuming desire. He dreamed of bringing true, alpine-skiing to this country. So he got in a tiny, jittery plane and circled the southern Rockies until he saw it. The mountain. This mountain. The closest thing to perfection this side of heaven. A mountain as uncompromising as Ernie himself. So with the help of his wife Rhoda, family and friends, he went about building Taos Ski Valley. A place not about glamour. Or being seen. But about providing an unmatched purity of experience. A place where individuals like Ernie can come revel in the glory of the mountain, and sate their hunger for freedom.
M O U N T A I N
When you come up here, you'll find that strangers actually talk to each other. You'll discover that skiing and snowboarding are passions, not a pastime. When you come up here, you won't be judged by the labels on your gear, or who your business card says you are. When you come up here, you'll rediscover the part of your spirit deadened by your daily routine. And you'll see that nothing compares to the joy of going down a run on a quiet, frosty morning. When you come up here.
A T T I T U D E
We have such capable hands, yet most of the time we use them to hammer away at tiny plastic buttons. Dialing. Texting. Typing. Wouldn't your hands feel better wrapped around ski poles, or gripping the edges of a snowboard? And wouldn't your spirit be that much happier out amongst the snow, rock and trees? Those elemental beings who have no use for cellular devices. The only thing that's mobile is you. And you realize you've never been more connected in your entire life.
